Smart marketing today requires having a "Marketing Technology Stack" that will help startups and small business develop a Four PLAAAAY Focus:

• "Awareness" of your product or service at scale
• "Acquisition" of new customers at an affordable & predictable cost
• "Activation" of trial sign-ups or new customers driving sales, usage and engagement
• "Adoption" retention strategies designed to develop advocates and evangelists for your product.

You will receive:

• Proven tactics and tools to support driving awareness & growth
• A list of affordable marketing tools 
• Technology to identify your best customers and where to find more like them
• Tools that non-marketers can use with easy set-up and self serve functionality
• A practical and usable go to market plan for your business.

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